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Thursday 17 November 2011

aim to build the aspiration to travel to Britain

Through our four-year marketing programme we aim to build the aspiration to travel to Britain, and the number of people visiting the UK - there are number of ways that you can get involved, regardless of you business size or budget.

As the national tourism agency our commitment to you is to understand your business needs and provide you with sound market advice, support and opportunities that will help your business flourish internationally and we will work with you to ensure that you maximise your international marketing budget.

We offer a virtual reach around the world as well as a programme of exhibitions and missions in key markets. Our in-market teams understand what motivates travel from each individual market and what tourism experiences and products are in demand. Take a look at our comprehensive market profiles to help you decide which markets are best for you. Equally they have an excellent understanding of the tourism industry in their countries and maintain strong links with their local travel trade and media contacts.

So whether you are looking to extend you reach through:

Digital and social media, such as on visitbritain.tv or through Twitter, our Facebook page, Love UK or Facebook Places

Press and PR by sending us your newsworthy stories or hosting our journalists and broadcast crews

Leisure, and in some markets, such as the US, the business travel trade via our programme of sales missions, workshops and exhibitions or promotion to our qualified Britagents

Print advertising in targeted media/Britain supplements

Retailing your product through the VisitBritain shop

Or as a major campaign partner

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