highlights of our 2012 Games progress

Here are some of the highlights of our 2012 Games progress so far are:

Development of the Tourism2012Games.org resource and monthly newsletter communications since May 2010 – click here to sign up.

Production of a series of rights-free 2012 Games-related imagery and b-roll footage.

Event for the official London 2012 Authorised Ticket Resellers in June 2011 to introduce them to pan-Britain product.

Development of a dedicated Britain You’re Invited module in the BritAgent e-learning programme.

Founding of a partnership with Worldwide Olympic Partner Samsung and the introduction of a “Best of Britain” app on their devices.

Establishment of the 2012 Working Group that brings key industry representatives together to discuss and resolve issues around displacement.

Roll out of a London 2012 Public Diplomacy toolkit to our overseas network.

The Global Handover Programme (from Beijing 2008 to London 2012).

The Pre-Games Training Camp information website, developed on behalf of LOCOG.

July 2011 marked one year to go until the London 2012 Olympic Games and we highlighted how tourism can contribute to the economic legacy of the Games and to inspire people to visit Britain.

We are working closely with the teams at LOCOG to identify how we can maximise the benefits of the Cultural Olympiad and the Torch Relay and leverage all media opportunities.