Britain is in a decade of exceptional opportunity for tourism marketing. This started with The Royal Wedding and will continue with the Queen’s Diamond Jubilee and the London Olympic and Paralympic Games in 2012.
The Great Britain You’re Invited marketing programme is our four year marketing programme that aims to take full advantage of this exceptional period of celebration and its targets are underpinned by our 3 key objectives for the 2012 Games.
We have a dedicated 2012 Games Unit which works with government departments and the official tourism bodies fro London, England, Scotland and Wales to add value and give support to their activities. Specifically, the team aims to:
• Identify opportunities
• Coordinate activities
• Manage relationships
Our year-by-year plan is to:
2010 - Galvanise Britain
2011 - Invite the world to Britain
2012 - Welcome the world to Britain
2013 onwards - Delivering the legacy
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