How we market Britain

Britain is always a stimulating and exciting place to be – a place where castles host music festivals, museums hold fashion shows, power stations are converted into art galleries and country houses are transformed into spa hotels. Britain is where you’ll find world-renowned historic landmarks right next to modern art galleries and restaurants. And there has never been a better time visit.

Britain is celebrating – kick-started by the Royal Wedding at Westminster Abbey and next summer London hosts the 2012 Olympic & Paralympic Games. The Olympic Torch will run through the whole country and Britain will stage a major culturefest as well as the Queen’s Diamond Jubilee.

We see these events a once in a lifetime opportunity to enhance our appeal to international visitors, to showcase all that is great about Britain. That’s why we are increasing the amount we invest directly into marketing, focusing on 21 priority markets - those which offer the best immediate return and best future prospects for Britain – working in partnership with thousands of business across Britain.

We use a range of traditional and innovative marketing approaches and see digital and social media, press and PR activity and working with travel trade intermediaries as key. Through our global network, we look after trade and press contacts, arrange and facilitate sales missions and trade events as well as work with partners on-territory.

Find out how you can get involved, read our advice section or contact our sister organisations to promote your product domestically.